Developing Intentions
MegaVision's capture application, Photoshoot 4, is designed around the concept of a developing intention. An intention can be defined as an aim or purpose, and in the Photoshoot concept it can be used as is, or it can be changed to a different intention. RAW files allow the user to develop or transform the camera's luminance capture into a processed image-- usually .tif or .jpg, or .psd if Photoshop is used to transform to processed. The nature of a RAW file allows various transformations to be realized, for different renderings on different targets. In typical fashion, most digital capture reports do not change the look of the picture on the back of the camera, according to the development intention you've chosen to try, because most cameras don't allow you to try different RAW translations on the back of the camera. You get the one jpg based histogram. Not always as informative as you might imagine. If you have a real computer, you can use a proper capture application. Most companies limit your computing environment to the studio, suggesting that if you go outside, you don't want a computer. That's not our take, we like computers always and we like to have our Photoshoot 4 capture application controlling our cameras and our digital emulsion, using our Color Coded Light Metering to see how our developing intention fits on the target we've loaded into Photoshoot's meter function. Photoshoot allows the user to select any transformation that can be imagined, and it displays the selected intention. Gamma is involved in the display if you want it, and not involved if you don't. Chrominance is handled separately from luminance. DNG files are produced for subsequent translation with Photoshoot or any other Adobe DNG compliant translator. If you can handle the truth, we will give it to you. If you can't handle the truth, we can help you change it, and we can show you that truth in any way you want to see it. That's our developing intention. |
